The press release is one of the most effective forms of publicity. Editorial coverage produces more enquiries that paid ads – because people are more likely to read it and engage with your services. Many companies don’t have the time or awareness to issue press releases when they should be doing – you can get the edge over your rivals and make new sales by issuing releases for new products, office moves, key hires or an upcoming event.
But remember – editors are busy people. An editor receives thousands of press releases each month – and most end up in the bin. Only a small number get published.
To ensure you press release gets swiped from the slush pile and published to as wide an audience as possible, you need a copywriter who will create impactful, illuminating and genuinely engaging press releases.
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